🎙️ THE BASIC B PODCAST RECAP: APRIL 2024 🎙️

My friend & podcast producer Leah Bryant recommended doing a podcast recap & I'm very here for this! So... Here's what happened that's podcast-related in the month of February.

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✨ THE BASIC B PODCAST IS…

The Basic B Podcast is the weekly show service providers (solopreneurs AND supported CEOs) count on to bring them simple, organic marketing strategies—with a side of sass.

Hosted by SEO & case study copywriting queen Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales:

• SEO (get the right people to your site)

• Storytelling (hook & engage them)

• Social Proof (give them the feeling of working with you before they actually do)

…and she wants you to master them too!

You’re sure to always walk away with smart strategies, a pep in your step, & a smile on your face!

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✨ THE APRIL PODCAST EPISODES ARE AVAILABLE TO BINGE

🎧 How to Choose a Case Study Subject w/ Lindsay Padilla

(We kicked off the month of April podcasts—and the case study focus with… 🥁🥁🥁 Lindsay Padilla! In case you’ve been living under a rock, Lindsay is the CEO & co-founder of Hello Audio, which is the BEST private podcast platform. Lindsay shared how she selects case studies to feature on her private AND public podcasts. But the best share IMO? How she repurposed these interviews for YEARS!)

🎧 How to Increase Sales—and NOT Feel Salesy

(I’m finally sharing my answer for which I think is MOST important for sales—SEO, storytelling, or social proof. What do you think my answer is?)

🎧 Mindi Trimble's Experience in The Case Study Training Program

(I am soooo excited for you to hear this conversation with a Case Study Training Program grad! Mindi is a bubbly ball of energy & this interview was SO fun to record with her. She shares what surprised her about the program, how case studies have helped her create a client experience she never dreamed possible, AND the unique way she’s using her case studies in her content marketing!)

🎧 Human Design Marketing & Messaging Strategies w/ Rachael Weaver

(Rachael is a Human Design Expert & Copywriter. I couldn’t resist bringing her on the show to share with you how to get to the root of who you are & how to share that with the world—in a unique way that works for YOU! Bonus: Rachael created an exclusive workshop for The Case Study Training all about how to market your case study using your specific Human Design. You’re not gonna want to miss this one!)

🎧 How to Optimize YouTube Case Study Videos w/ Jamar Diggs

(Truth time? I wanted to record this episode for myself! 😂 I know Blog SEO & Jamar knows YouTube SEO. So I thought… why not have a back-n-forth conversation about how to optimize case studies both in blogs AND on YT? We had an absolute blast recording this jam-packed session for you!)

🎧 Everything You Need to Know About The Case Study Training Program

(Hear me share E-VER-Y-THING you need to know about The Case Study Training Program! I’m talking—why I created it, who it’s for, how long it’ll take, & what to expect inside the training. Doors close 4/29/24!)

🎧 [Case Study] Amanda Walker’s SEO Packet

(Amanda came to me wanting to improve SEO in 2 areas—her podcast + her blogs. We started her SEO Packet with an SEO Audit & by the time we wrapped things up, Amanda & her team had several impactful new processes in place to help make their blogs & podcast episodes even MORE findable!)

🎧 [Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél

(This story is one of failure. Like… big, GIANT, pump the brakes, we gotta start over failure. Thankfully, there IS a good story—one involving laughter, success, & friendship. I’m so grateful I had this whoopsy with Ashleigh & her DFY Case Study because it helped me improve my client experience in a BIG way!)

🎧 [Case Study] Jess Brooks’ Case Study Training Experience as a Copywriter

(You’ve heard of The Case Study Training Program, but you might not know Jess is the reason it exists! In this conversation, Jess shares why she knew I could help her master high-converting case studies & what success she’s had since going through the training. A teaser? She made her investment back in ONE DFY case study!)

The Basic B as a podcast guest

I was also a featured guest on these podcasts this month:

→ Jen Liddy’s Content Creation Made Easy Podcast

→ Sara Gillis’ Copywriter On Call Podcast

→ Attaliah Strubel’s Socially Paid Podcast

→ Robyn Graham’s The Robyn Graham Show

→ Chantelle Andercastle’s Human Design Podcast

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What has your biggest "aha moment" been so far from the show?

(Tell me in the comments or say hi on Instagram!)

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(psst! Huge favor to ask... If you're enjoying the podcast, there are 2 quick things you can do to help me reach more business owners like you:

⭐️ FOLLOW the show:

It's as easy as clicking a SINGLE button!

You can do this on Spotify, Apple, or YouTube.

Click the “Follow” button for The Basic B Podcast on Apple Podcasts. (It’s in the lower right hand corner of this screenshot.)

Click the “Follow” button for The Basic B Podcast on Spotify. (It’s in the lower left hand corner of this screenshot.)

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📝 RATE or REVIEW the podcast:

Takes 1-2 minutes longer but is a great way to start flexing those new skills of yours—you know... the SEO, social proof, & storytelling.

(You can do this on Spotify & Apple! If you’re on YouTube, perhaps you’ll leave a comment on an episode you really enjoyed?)

If you want some prompts to get your juices flowing about what to say in the review, this is for you:

• Subject: Say something here that will draw in the right listener. (Is it maybe a “must-listen for entrepreneurs” or “the best organic marketing advice”?)

• Review: In this section, share 1-2 sentences about why someone needs to listen to this podcast. (What’s in it for them? What have you enjoyed about the show? Was there a specific interview or topic that you just loved?)

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Example podcast reviews that have been shared about The Basic B podcast:

ID: “I’ve been tuning into The Basic B podcast and honestly, it’s a game-changer. Brittany is the cool, sassy, savvy friend we all wish we had in the marketing world. She nails it with easy-to-digest tips on SEO, storytelling, and how to really show off your business.“

ID: “Loved being a guest on this show because Brittany is just so easy and authentic! Her heart is so passionate about SEO and she gives so much good stuff away here on the show. It’s actionable and she genuinely wants you to succeed!”

ID: “Always love getting to hear Brittany’s brilliance and insight on SEO, copywriting, and case studies! If you want to learn how to apply any of these in your business — you’re in the right place!”

Quick links:

I hope you know how SO VERY GRATEFUL I am for you ❤️

I can’t wait to see what happens on The Basic B podcast next month!

You can already check out the very first episode: “LinkedIn Frequently Asked Questions w/ Salina Yeung” 😉

Remember—you can…

I’ll be answering these questions on future podcasts!

(I’m still not quite sure how this will shape up—if I’ll dedicate 1 full episode to answering questions like an FAQ episode, or if I’ll create individual episodes for each question—but send in your Q’s & let’s see what happens!)